NWI Biz Mag: Quality Trade Show Strategy
Northwest Indiana Business Magazine – 2026 July/July Issue Companies focus on building relationships, booths that tell their story Redesigning booths The types of booths that attract the most attention are those that emphasize experience over display. Interactive and experiential setups are particularly effective because they encourage visitors to participate rather than observe. Companies like Portage-based […]
Trinity Displays on Eggo House, Experiential Display Space
Marty McGinnis and Bob Swiatek of Trinity Displays (Chesterton, Indiana) discuss the company’s work to create the one-of-a-kind Eggo House of Pancakes, located in Gatlinburg, Tennessee. They also share their experience working on other experiential displays, and describe why “experience” is a growing part of display work. Dan MarxContent DirectorWide-Format Impressions
Partner Perspectives: Three Ideas to Cut Your Exhibit Costs
Rising costs continue to be the No. 1 challenge for brands in the industry as organizations and their partners navigate economic headwinds and disruptive market dynamics. The 2022 Material Handling and Labor Rates Survey by The Exhibitor Advocate association showed a continued rate increase, which for certain services and markets outpaced inflation by double digits. Anecdotal evidence from […]
