In partnership with Momentum Worldwide, we brought GEICO’s interactive 40×30 experience to life at MLB All-Star Fan Fest, and when it came to the centerpiece, bigger was most definitely better. A massive 23′ W x 15.5′ H high-impact LED screen wall, featuring Tru-Screen high-impact LED panels, anchored the activation and supported an interactive game built by Pixel and Texel that challenged fans to swing the bat as hard as they could.
An experience built for that kind of impact needed some serious muscle behind it. We engineered the surrounding structure with custom Aluvision scenic framing, LED trussing, and ModTruss reinforced with steel base plates, creating the strength and stability needed for fans to step up and swing away.
