The GEICO Relievers Tour knocked it out of the park with a series of high-energy, custom fan zones built for MLB’s largest summer moments. At the Home Run Derby in Truist Park, Atlanta, we delivered a bold 20′ x 20′ outdoor footprint packed with SEG graphics, custom headers, and photo ready elements. The All-Star Village Fan Zone at the Cobb Galleria Centre brought a massive 40′ x 60′ activation featuring faux brick ballpark walls, turf, and a interactive LED Video Wall, the space captured the energy of the game for fans before they even entered the stadium. A few short weeks later at the MLB Speedway Classic, an event that made history as the first-ever MLB game in Tennessee, GEICO welcomed record-breaking crowds with a slightly adjusted 20′ x 30′ version of the baseball fan activation set just outside the speedway. Using a hybrid custom approach, we could maximize efficiency by reusing flooring, bottom dividers, and the custom scoreboard, which allowed for easy adaptation and savings for the customer. This streamlined execution delivering a big-league impact from setup to teardown.
GEICO Relievers Tour
Momentum Worldwide
Truist Park & Cobb Galleria Centre, Atlanta | Bristol Motor Speedway, Tennessee
Deliverables & Services
Home Run Derby 20′ x 20′ Footprint Truist Park, Atlanta All Star Village 40′ x 60′ Footprint Cobb Galleria Centre, Atlanta MLB Speedway Classic 20′ x 30′ Footprint Bristol Motor Speedway, Tennessee
- Truss Frame Structure (Rental)
- Custom Counter
- SEG Wall Graphics
- Die Cut Signage
- Custom Large Header Sign
- Interactive LED Video Wall
- Pantone Match Painted Faux Brick Paneling
- Truss and Ballast Shroud Vinyl Wraps
- Custom Steel Brackets to Support Scoreboard and Header
- Glove Bin
- Photo Op
- Onsite LED Tech
- Turf Flooring
- Trinity Logistics, Set up, and Dismantle
