We partnered with Fuse Marketing to deliver custom pergola activations across the Bassmaster Classic, Grand Prix of Arlington, and NFPA Martinsville. Our team developed modular outdoor event structures engineered for durability, featuring weather-resistant pergolas with integrated working gutter systems. Each activation included custom entrance gates with branded fencing to enhance crowd flow and create a cohesive experiential environment including the custom cut dimensional mountain photo ops.
Mountain Dew Pergola Outdoor Activation
Fuse Marketing
Knoxville Convention Center, TN | AT&T Stadium, Arlington, TX | Martinsville Speedway, Ridgeway VA
Deliverables & Services
- 4 Custom 15′ w x 8′ deep Trinity Pergolas
- Powder-coated aluminum frame system engineered for repeated use
- Full-width wood shiplap stained walls
- Functional rain-gutter attachments
- Custom entrance gates with integrated fencing panels throughout footprint
- Custom printed header signage and accent panels
- Die cut logos and dimensional lettering
- Consistent color matching across all substrates
- Custom cut mountain shaped photo moments wrapped in vinyl printed graphics
- On-site installation and dismantle with supervision
