Quaker Oats Fest

Motive Creative Collective

Navy Pier Chicago, IL

Five unique rental house-style outpost, each fabricated with a blend of aluminum framing, custom canopies, and eye-catching graphics, showcased the versatility of oats with themes like “The Breakfast Nook” and “The Midday Cafe.” The Recipe HQ 360° Counter was a showstopper, boasting a dazzling round bar draped in a custom laminate countertop and a towering 10′ SEG wall. Interactive elements kept the good times rolling, from snapping silly selfies with giant die-cut props to unleashing their inner Picassos on a vibrant color-by-number mural. We also handled the logistical heavy lifting, whisking the entire shebang to Navy Pier with military precision, keeping the project moving along with expert on-site management and labor coordination, and even playing gracious host to client deliveries and storage needs.

Deliverables & Services