For WNBA Live in Chicago, we partnered with Victory Creative Group to fabricate a 100′ x 60′ immersive event environment that welcomed fans into the WNBA All-Star experience. Built around a custom Aluvision and ModTruss hybrid rental system, the space combined custom-fabricated architectural elements, interactive photo moments, a half basketball court, suspended fencing, and fully printed environmental graphics. From a powder-coated entry arch to truss-supported fully printed vinyl wrapped walls and custom-cut turf, the experience brought together multiple fabrication methods and materials to transform the creative vision into a cohesive, high-impact environment.
The finished space showcased our ability to execute complex, large-scale experiential fabrication while seamlessly integrating custom and rental components.
